MUMBAI: India’s leading body of business and industry, The Indian Chamber of Commerce (ICC), has appointed Eros Group’s Chief Content Officer Ridhima Lulla as the Head of the Western India Expert Committee in Media & Entertainment. Formed by a group of pioneering industrialists, ICC members include several corporate groups in the country, with business operations panning across India and abroad.

Ridhima’s appointment is a testament of her talent and dedication towards the media and entertainment ecosystem. With her core focus on the creative expression, she plays a key role in the leadership team at Eros International, driving the company's content strategy. She has been actively involved in Eros’s movie business with projects at all stages. Ridhima has also been strengthening the original content strategy for Eros Now, the premiere Video OTT platform by Eros, thus re-establishing its leadership position as a digital entertainment company.

Commenting on the appointment, Ridhima Lulla said, “I am humbled and happy to join The Indian Chamber of Commerce board. The media & entertainment landscape in India is currently in a very exciting phase and I believe that the coming years are going to be crucial in how the world looks at the Indian M&E industry. At ICC, my aim will be to elevate the ecosystem with creative and collaborative thinking along with other worthy members on the board.”