Mumbai: Prasar Bharati, the largest public broadcaster in India, has issued a notice inviting proposals for integrating various application platforms with its OTT platform. This call for proposals encompasses several categories, including OTT applications, gaming applications, educational applications, and other types of apps.

The integration proposals can be based on a Revenue Share Model, offering two main options: sharing content from the applicant’s platform with Prasar Bharati’s OTT platform or exchanging content between the applicant’s platform and Prasar Bharati’s OTT service. Prasar Bharati retains the discretion to consider any submitted proposal, reflecting its flexible approach to content acquisition.

The application platform-owning companies are required to submit their proposals via email to ott-content@prasarbharati.gov.in, accompanied by a link to the application platform and login credentials to preview the app content.

All submissions will be evaluated according to the guidelines outlined in Chapter 11 of the Content Sourcing Policy - 2024, which was announced on August 9, 2024. Proposals that do not meet the policy’s eligibility conditions or other stipulated requirements will be rejected. Notably, gaming applications involving monetary transactions, betting, or games of chance are excluded from consideration.

Prasar Bharati has specified that no processing fee will be charged for proposal submissions. The content acquisition process will be ongoing, with proposals assessed on a first-come, first-served basis, according to Prasar Bharati’s content needs and the merits of each proposal. There is no set deadline for submissions, allowing for continuous evaluation and integration of new content.