Mumbai: The News Broadcasters Association (NBA) recently changed its name to the News Broadcasters and Digital Association (NBDA) to bring within its purview digital media news broadcasters. The broadcasters body on Thursday unveiled its new logo to reflect the name change.

The new logo consists of two rings that are in unison with each other. This unison signifies the amalgamation of television & digital ecosystems. The solid blue ring represents the television ecosystem and the solid colour characterises the firm presence of the news genre from ages. Digital being a new-age and a vibrant platform, is denoted by the shades of orange (gradient) in the ring as well as the alphabet ‘D’, the Association said in a statement.

"I firmly believe that the NBDA will become a strong collective voice for both the broadcast and digital media," said NBDA, president, Rajat Sharma. "Along with commercial and regulatory issues, it will also enable the Association to defend the fundamental right of free speech and expression guaranteed to the media in the Constitution of India in a better manner."

The NBDA consists of the nation's top-rated news channels and commands more than 80 per cent of news television viewership in India.