MUMBAI: The Minister for Information & Broadcasting and Parliamentary Affairs, PR Dasmunsi inaugurated the Audio Visual Unit of the Press Information Bureau(PIB).
Speaking on the occasion, the Minister said it has become important to meet people's growing needs for information through 24 hour TV channels. He asserted that the audio visual cell will satiate the hunger of large sections of people concerned with information on day to day developments of the Nation.
Describing this initiative as a "big jump" and "stage II revolution" in the efforts of PIB to cater to the requirements of electronic media, the Minister for I&B expressed hope that it would provide valuable feedback to the Government and meet the needs of TV channels who do not have necessary infrastructure.
In his address, I&B secretary, SK Arora, welcomed the launch of the audio visual cell by observing that mediapersons could access authentic and accurate information about government's activities, initiatives and policy pronouncements by visiting PIB's website.
He also announced that several lakh rare photographs of last 50 to 60 years available with the Photo Division in a digital form will be placed on the PIB's website shortly. He expressed hope that this measure would further increase PIB's popularity among the media.
In her welcome address, PIB director general, Deepak Sandhu stated that the advent of television channels, especially regional and local channels have brought a new challenge to PIB for meeting the demand for visual content of Government information. AV Unit which was started by PIB in response, will disseminate important information in the audio-visual format including special interviews with senior ministers.
The format which has been adopted to start with, is to web-stream the audio-visual content on the website in a preview format and downloadable format. The video clips will be confined to a maximum of two minutes so that there is no difficulty in downloading the contents. At a later stage, PIB hopes to distribute this audio-visual material in DVD format as well.
