MIB asks private satellite channels to air TVC on COVID-19

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

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IPG Mediabrands

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Dentsu Media

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Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Anisha Iyer

OMD India

MIB asks private satellite channels to air TVC on COVID-19

The TVC recorded by Amitabh Bachchan

MIB

MUMBAI: The Ministry of Information and Broadcasting (MIB) has directed private satellite TV channels to air a new television commercial on the dos and don’ts of COVID-19 as the pandemic  is taking a toll across the globe. While India is still at the stage II of the outbreak, the awareness among the common mass needs to be high.

The TVC has Bollywood star Amitabh Bachchan.

On Thursday, Prime Minister Narendra Modi addressed the nation on combating the challenge of COVID-19. O. He requested citizens to follow certain measures to ensure the containment of the fast-spreading virus. He emphasized the importance of not taking the pandemic lightly and the need to be aware and proactive towards prevention of COVID-19.