MUMBAI: The number of cases registered with regard to misleading advertisements has been on the rise. Grievance against Misleading Advertisements is a separate portal by the Department of Consumer Affairs to dispose of such complaints.
Over the last three years, there has been a steady rise in the number of cases registered. In 2015, the launch year, there were 641 cases that shot up to 2032 the next year. Last year, 2017, saw a whopping 3302 cases being submitted to the portal.
The departments had entered into a memorandum of understanding with the Advertising Standards Council of India (ASCI), a self-governing body, to process misleading ads in the print and electronic media, which will be received on the portal.
In a reply to a question asked in the parliament, Minister of State for Information and Broadcasting (MIB) Rajyavardhan Rathore said that there was no pre-censorship done for TV channels but all broadcasters needed to abide by advertising rules set by the Cable TV Act and also could not telecast ads found violating ASCI’s codes.
Also Read;
Healthcare products lead in ASCI norms breach, 143 complaints upheld
