NEW DELHI: The government has denied that there has been  any reduction in advertisements to the print or electronic media.

Minister of State for Information and Broadcasting Rajyavardhan Rathore said in the Parliament that the quantum of advertisements is based on the requirements of the individual ministries and departments.

He said Directorate of Advertising and Visual Publicity (DAVP) is a nodal multimedia advertising agency of the Government for advertising on behalf of various ministries and departments and organisations of the Government of India including Public Sector Undertakings and Autonomous bodies.

The DAVP therefore publicises various policies, schemes and programmes on behalf of the client ministries and departments in accordance with their requirements, budget provisions and creatives.

Replying to another question, he said the DAVP empanels newspapers/journals as stipulated in the Advertisement Policy of the Government with effect from 2 October, 2007.

He said that no case of any newspaper is pending for more than six months, which fulfils all requisite norms as laid down in the Advertisement Policy.