NEW DELHI: Information and Broadcasting Minister Arun Jaitley said conventional technology did not lose its importance despite the latest trends in technology.
He was speaking after releasing the Government Calendar 2016, which he said would take forward the developmental agenda of the government highlighting one developmental theme or focus area each month. Each calendar sheet emphasised a particular goal and priority area, which concerned the people at large.
Minister of State Rajyavardhan Rathore said that the Calendar 2016 enabled people to give feedback to the government. It also gave them access to PIB press releases, tweets and news from All India Radio and Doordarshan news.
The calendar is on the theme of ‘Vikas ki Nayi Udaan’. I&B secretary Sunil Arora was also present on the occasion.
Releasing the digital version of the calendar, Rathore said it had several features to reach the target audience especially the youth and citizens who sought information on programmes and policies. He further stated that success of the schemes of the Government depended largely on the awareness levels of citizens.
The digital version of the calendar will facilitate the information flow to the youth who were quite aware of new techniques and methods. The Minister also highlighted the initiatives being taken by DAVP to facilitate online functioning including enhancing outreach and promoting transparency. There was also an idea within DAVP to come up with advertisements targeted at specific audiences.
The calendar has been designed and printed by the Directorate of Advertising and Visual Publicity (DAVP). It is printed in 11 languages apart from Hindi. It is distributed to all Panchayat zilla parishads, centrally aided schools; all missions abroad apart from all elected representatives Central Government Gazetted officers.
With the theme ‘Vikas ki Nayi Udaan’ the calendar highlights various developmental schemes launched by Government of India. It centers on Beti Bachao Beti Padhao, Mudra Yojna, smart cities, PMKYV, Jan Dhan Yojna, Digital India, Health, Power and Employment for all, farmers’ welfare and port-led development. The Calendar 2016 ends with Ashtalakshmi that lays stress on development in the North East. The Department of Posts is responsible for distribution of the Calendar across the country.
