"UPickDaily gives kids an online hub where they drive the content and can tell the world about their pop culture trends, events, or anything that is top-of-mind -- whether it comes from the world of Nickelodeon or beyond," said Nickelodeon kids and family group EVP digital Steve Youngwood.

On the site, kids can submit or take quizzes and polls and also post, read and comment on what they like or dislike the most. Kid-friendly videos and photos will be pulled from the web and matched to posts by topic. Kids can tag, share, blog, vote or "pick" a particular piece of content. UPickDaily will surface the hottest picks on a continuous basis--either in the "featured" section or in "U Top 5".