O&M win Tata Sky creative account with an annual spend of Rs 600 million.

O&M win Tata Sky creative account with an annual spend of Rs 600 million.

Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 13 November 2008 - 26 November 2008.

Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
Micromax
-
ZenithOptimedia
200 million (combined)
Bharat Hotels -
Creative
Capital Shield (Bajaj Allianz Life Insurance) - PerceptH 70 million
Express Group Vyas Gianetti Creative (VGC) Leo Burnett 150 million
ICICIdirect.com Pickle Advertising Dentsu Creative Impact (Mumbai) 200 million (combined)
ICICI Direct
National Insurance Company (NIC) - Grey (Kolkata) 250 million
TATA Sky Rediffusion Y&R O&M 600-700 million
Wockhardt Hospitals O&M (Bangalore) Grey (Bangalore) 200 million
Creative & Media
Delhi Pradesh Congress Committee (DPCC)
-
Crayons (Delhi)
200 million
- JWT (Delhi)
Oceanic Consultants
-
Dentsu Marcom 100 million
 
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com