Mumbai MSOs join Delhi colleagues in 1-hour blackout, plan indefinite stir from 24 July

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Anisha Iyer

OMD India

Submitted by ITV Production on Jul 22, 2002

MUMBAI:There was no prime time in Mumbai tonight. All across the city from 9 pm onwards, cable feeds went blank for an hour.

This followed a meeting by all MSOs in Mumbai this afternoon to deliberate on the delay in the implementation of CAS. At the meeting it was decided that the cable fraternity would join forces with their counterparts in Delhi and observe a one-hour blackout tonight to draw attention to the issue. The meeting decided that cable operators will black out television screens from 9 to 10 pm tonight. 
no decision is taken by the government on the issue tomorrow, the cable ops will resort to an indefinite blackout from 12 am on 24 July. The decision has been taken unanimously and will be supported by distributors owing allegiance to all MSOs in the city. In the capital, MSOs have adopted a similar strategy since last Friday, resorting to an hour long blackout every day to protest the delay in the implementation of CAS.