MUMBAI: Infectious has been signed on by Braces and Smiles, a chain of super specialty orthodontic clinics, as their communications partner. Infectious will be in charge of the identity, strategy, and communication for the brand.

“It is a business we are very excited to work on as the set of challenges are unique. Our task is not only to create awareness for Braces and Smiles but also to establish their expertise in braces. We look forward to creating some fantastic work for them”, mentioned Infectious co-founder and director Nisha Singhania

Commenting on the win Infectious co-founder and director Ramanuj Shastry said “So many people need Orthodontic treatment, which is a super specialized branch of dentistry, yet so few know about it. It’s an unusual challenge, very different from selling soaps and shampoos, and forces us to think unconventional ways to engage with people. Thrilled to learn so much and work on such a novel field.”

On appointing Infectious as Braces & Smiles’ creative agency, Dr. Rajesh Patil said, “We selected Infectious because of the enthusiasm of the team, their creativity which stems from understanding of human emotions and psyche and the effort they took in understanding the core essence of our brand and what we stand for.”