MUMBAI: Springs Creative Products Group LLC has entered into a licensing partnership with Nickelodeon & Viacom Consumer Products.

This partnership will allow Springs Creative Products Group to incorporate Nickelodeon and Nick Jr. properties including SpongeBob SquarePants; iCarly; The Backyardigans; Blue‘s Clues; Go, Diego, Go; Dora the Explorer, Ni Hao, Kai-lan; and WonderPets into the company‘s lines of retail fabrics and craft kits, such as the Room Decor Kits and Fleece Throw Kits.

"This partnership clearly demonstrates that Springs Creative Products Group is constantly striving to deliver the most current and sellable trends in the marketplace. We are very excited about adding the Nickelodeon(R) brand to our line of licensed products and plan to use its popular characters to develop new, innovative products that provide great value to our customers,” said Springs Creative Products Group‘s president Mike Boylan.Consumer Products.