MUMBAI: The Jim Henson Company, creators of Muppets (the rights to which are now owned by The Walt Disney Company), will debut its newest animated pre-school property Sid the Science Kid at Mipcom Jr to be held in France in October.
The company has also finalised deal with broadcasters in North and South America. The announcement was made today by The Jim Henson Company COO and president Peter Schube.
Sid the Science Kid is a new educational animated television series using comedy to promote exploration, discovery and science readiness among preschoolers.
It is also the first show produced by The Jim Henson Company for PBS Kids that features a practical in-school science curriculum, uses music and humor to celebrate children’s natural curiosity about science in everyday life.
Sid the Science Kid recently debuted in the U.S. as part of the popular PBS Kids preschool destination, the hosted two-hour morning block and online destination at pbskids.org.
The company has signed new agreements for the series: Discovery Kids Latin America and a trio of Canadian public broadcasters, TV Ontario, SCN-Saskatchewan and British Columbia’s Knowledge.
“We have already received a tremendous response from broadcasters for Sid the Science Kid, which is a testament to the quality and originality of the series. The series has been extremely well-received in the US on PBS Kids, and we expect similar success as it rolls out internationally,” said Schube.
The series is created using the Henson Digital Puppetry Studio, a proprietary technology that allows the Company‘s world-class performers to puppeteer and voice digitally animated characters in real time creating a unique, more spontaneous and fresh result.
