Digital Media for MTVN Kids and Family Group executive VP Steve Youngwood said, "Nickelodeon shows like SpongeBob SquarePants, Avatar, and the Kids‘ Choice Awards that feature large adult audiences, along with The N‘s teen hits, fit well with Amp‘d‘s core demographic. These launches demonstrate our continued commitment to being a premier multi-platform media company."

The SpongeBob SquarePants Amp‘d TV channel will feature full length episodes. While Nickelodeon Mobile on Amp‘d Live will include several short form clips, from 30 seconds to two minutes in length, from the networks animated shows. These will include SpongeBob SquarePants, Avatar: The Last Airbender, The Fairly OddParents, Jimmy Neutron: Boy Genius, Catscratch, as well as tween live action hits Just Jordan and Drake and Josh. Nicktoons and the live action hits will refresh on a weekly basis. The N Mobile content will feature short form clips, behind-the-scenes content, sneak peaks and webisodes from teen shows including Degrassi: The Next Generation, Instant Star, South of Nowhere, and Beyond the Break.