MUMBAI:The business news channel CNBC TV18 is set to offer a special series on Olympic game, Olympic Effort. Anchored by features editor Anuradha SenGupta, the four-part series will hit the screens on 2 August.

The series will air every Saturday at 7 pm and Sunday at 2:30 pm.

Olympic Effort will provide an insight into the Olympic brand and how companies exploit the opportunity of partnering with the event to enhance brand recognition.

The series will also take a look at how everyone from athletes, to countries sponsoring the event, reaps long term benefits. It investigates the infrastructure required, planning the event, legal formalities, sponsorship deals and impact on tourism.

CNBC TV18 and CNBC Awaaz marketing VP Neel Chowdhury said, “Global recognition and the enormity of the Olympic Games surpass all sporting events across the world with regards to brand accreditation. CNBC-TV18 through its special series ‘Olympic Effort’ will highlight the various business aspects of the game and provide discerning audiences with an alluring point of view.”