MUMBAI:BBC World News will air the second season of the travel programme The Real Cities from 30 August, every Saturday at 8 pm. The channel has renewed its advertising partnership with InterContinental Hotels and Resorts for the same.

The ad-funded, weekly five-part series will let viewers watch the programme at primetime slots in each overseas market.

BBC Worldwide EMEA VP –ad sales Carolyn Gibson said, “Ad funded programming offers our clients a customised 360 degree brand solution across TV, online and off-air, which is fully supported by our BBC World News in-house sales team, spanning ad productions through to marketing and PR”.

InterContinental Hotels and Resorts global brand management SVP Jenifer Zeigler added, “The partnership raises awareness and consideration for our brand as we continue to grow our portfolio of hotels and resorts around the world. The Real Cities appeals to our guests and the programme’s authentic and enriching perspectives bring to life InterContinental’s ‘in the know’ positioning.”

The new episodes of The Real Cities will showcase Cairo, Milan, Stockholm, Hanoi and San Francisco. With the help of knowledgeable, well known local personalities, the series will reveal to viewers the key spots to visit, often missed in guidebooks.