MUMBAI: Kids entertainment channel Jetix has launched Jetix Premier League (JPL) to cash in on the cricket mania. Viewers will form their individual on-air teams to compete in JPL played on the channel.
Every participating viewer will play with his on-air team for their city to compete in the six city on-air competition. To participate, and form the on-air team, viewers will have to bid for the ‘Jetix Icon’ of their city. The superheroes and characters on the channel - Storm Hawks, Power Rangers, Inspector Gadget, Dennis the Menace, American Dragon Jake Long and Hero - represent the ‘Jetix Icons’.
Top scorers for each city get awarded as the ‘Player of the Day’, JPL ‘Power Player’ and JPL ‘Champions of Champions’. Along with JPL team merchandise, the 11 top players will win video games and CDs at the end of this three week contest. The bidding for the Jetix Icons started on 5 July and the contest will go live on Jetix from 18 August.
Jetix will tour 600 schools and engage over 400,000 students across six metros for the league. Through this school relationship programme, Jetix will drive character familiarization of its icon players and carry on-the-spot games.
