Nick will give kids a once in lifetime opportunity to be a Toon Jockey which includes getting an exclusive opportunity to become the face of the channel and represent Nick across its various on-air and on-ground initiatives along with Nick toon stars – Perman, Ninja Hattori, SpongeBob SquarePants, Dora - the Explorer, etc.

Speaking on the launch of the initiative Nick India SVP and GM Nina Jaipuria said, “At Nick, we endeavor to put kids first and consistently give them what they want. Toon Jockey is a great way of making the kids celebrities on their favourite channel. This will truly enhance their engagement and connect with Nick, while spiraling them to stardom.”