MUMBAI: Like a lot of media firms World Wrestling Entertainment (WWE) is looking at the mobile to expand its offerings globally.

WWE has chosen mobile transaction network mBlox to bring global interactive services direct to its consumer base, reaching fans in more than 130 countries, across all networks and handsets. These enhanced interactive services are part of WWE’s mobile initiative. In India, WWE airs on Ten Sports.

WWE chose mBlox in part for its ability to offer a single point of access for its audience. WWE VP, interactive development David Knise says, “Mobile is the next frontier for WWE, and content that allows our fans to interact with us or with each other is our highest priority in this medium.

“Our decision to use mBlox as our partner in delivering this content reflects the quality of its offering, the depth of its relationship with mobile operators and its global capabilities. With mBlox, we’ve found the partner who’s committed to giving our worldwide fans the same high quality of service and pleasant experience they expect from WWE.”

In May, WWE had unveiled plans for new mobile services that now include a slate of original “made for mobile” content, including video, text news alerts, schedules, ringtones, wallpapers and a fantasy ticker. Adding even more interactivity and functionality is the next phase of this growing programme.

The programme will include offerings that allow fans to interact with WWE and each other with an eye toward further engaging and captivating WWE Mobile users through innovative promotions, sweepstakes, in-arena activities, trivia, contests, Live Event seat upgrades and other Premium SMS (PSMS) programs. With mBlox, these communications can occur on any mobile device and over any mobile network.