MUMBAI: DirecTV, Inc. is continuously expanding the entertainment channels and services it provides to its more than 15 million customers. This expansion includes local and high definition (HDTV) programming in more than 141 markets in the US.

Switch and Data, a provider of carrier-neutral collocation and internet exchange services, is accelerating DirecTV's expansion with the local and regional data centers required to enable the delivery of critical content, including local standard and high definition local programming to its customers.

DirecTV uses Switch and Data's data centers in key markets for collocation of their specialised equipment to access local programming (standard definition and high definition) from the local television stations.

Switch and Data data centers also serve as DirecTV's regional network hub in four markets where they consolidate local collection facilities (LCF). From these hubs, the signals are consolidated again on DirecTV's backbone and backhauled to Los Angeles, Denver, New Hampshire or Minneapolis where they uplink it to their satellites for transmission to customer dishes.

"Switch and Data provides the reliable and redundant local and regional facilities DirecTV needs to deliver and expand their services. Our presence in 23 markets in North America allows DirecTV to maintain consistency in the roll-out of new programming. DirecTV's customers rely on them to deliver quality programming and we are pleased to have been a key component in DirecTV's local channel expansion over the last five years," said Switch and Data CEO Keith Olsen.

Switch and Data manages all aspects of the physical infrastructure installation, from power to carrier connections to roof access. DirecTV is able to leverage Switch and Data's extensive footprint of data centers while relying on a single point of contact for billing and technical support for critical operational efficiency.

DirecTV, Inc chief technology officer Romulo Pontual said, "Local channels, along with our fully integrated program guide and award-winning digital quality signal, provide the best viewing experience for DirecTV customers. As a reliable and efficient provider of data center services, Switch and Data has played an important role in the success of our local channel initiative."