MUMBAI: The English movie channel from the Multi Screen Media (MSM) stable - Sony Pix - is continuing on its clutter breaking innovations as its gearing up for one of its biggest day yet.

Living up to its brand promise; Stay Amazed, Pix will present its viewers, a unique opportunity to experience the amazement of four big movie premieres back to back for the first time ever on Indian Television. The date is 16 February, when viewers will get to see the premiere of Expendables 2 at 12:00 pm, M. Night Shyamalan’s sci-fi thriller After Earth at 2:00 pm, deep sea thriller Dark Tide starring Halle Berry at 4:30 pm and the critically acclaimed The Girl with the Dragon Tattoo at 7:00 pm.

Sony Pix EVP and business head Saurabh Yagnik added: “We constantly strive to interact and engage with our viewers, by not just offering exceptional titles but also presenting them a completely memorable viewing experience. ‘Premiere Pixathon’ is one such initiative that will break the clutter and help differentiate us in the genre. It’s for the first time ever that any Hollywood movie channel in the genre has come up with such initiative.”  

Sony Pix has always been amongst the front runners when it comes to promoting and marketing their premieres in an innovative way. With ‘Premiere Pixathon’, the channel will again heighten the amazement of its viewers and engage them like never before.