MUMBAI: Airtel Digital TV consumers have reasons to rejoice now. The direct to home (DTH) player has become the first operator in the country to release a feature film on its digital platform on the same day of the film’s theatrical release. Telugu movie titled Minukumanna Minugurulu (The Fire Flies) will release on both DTH and theatres using the pay per view (PPV) platform. The move will help Airtel Digital TV consumers experience an innovative opportunity packed with convenience.
 

Releasing on 24 January, 2014 on Airtel Digital TV at 00.30 hours, the movie will be available to customers for five days until 28 January on channel number 157 enabling them to enjoy the movie with an exceptional viewing experience with an unmatched picture quality and sound on MPEG4 DVB-S2 technology in the comfort of their home along with family and friends.

Customers can book the movie by sending the SMS <BOOK 157> to 54325 from their registered mobile number for just Rs 100 per day and can watch any or all the eight shows of the movie airing on the particular day. 

Directed by Ayodhyakumar Krishnamsetty, the film’s cast includes national award winning actors Ashish Vidyarthi and Suhasini Maniratnam along with internationally acclaimed actor Raghubir Yadav. The movie portrays the lives of 40 visually impaired and orphaned children and seeks to inspire people to contribute to improving the lives of the visually impaired. The movie was showcased at the 18th International Children's Film Festival India (ICFFI) held in the country in November, 2013 and received a great response from the audience. It has also been selected for six other international film festivals.