The announcement was made by The Walt Disney Company (India) MD Rajat Jain.

Based in Mumbai, Prabhu will be responsible for ensuring the success of the WDIG, as an integral part of The Walt Disney Company’s overall India strategy.

Jain said, "As director for the Walt Disney Internet Group in India, TN Prabhu possesses the required skills to drive business opportunities in the new technology space. Prabhu will play an intrinsic role in identifying, structuring, and executing new business opportunities with mobile operators, content aggregators, broadband ISPs, interactive gaming platforms and other prospective third party distributors."

"Technology is a key ingredient in our future growth. As part of this, we are continuously exploring newer technologies to deliver our content and creativity in reaching out to the consumer through various nodes," Jain added.

Prabhu joins Disney India from Rediff.com India where he was vice president - strategy and planning. Prior to that, he has been with Times Internet LTD, Ciol.com, Cyberexpo LTD, Cyber Media (India) LTD, International Data Corporation (India) LTD and The Hindu.