MUMBAI: The year has been a good one for Maxus and it ended it by bagging the media duties for Kotak Mahindra following a multi-agency pitch.

Prior to the development, Starcom MediaVest handled the business of the financial services conglomerate.

On the win, Maxus south Asia MD Kartik Sharma who will take over the responsibilities of Maxus south Asia from Ajit Verghese effective January 2014, said in a statement, “We are excited about working with one of India’s most established brands, with a legacy of over 20 years. 2013 has been a great year for Maxus and we are excited with yet another client in our roster.”

The agency acquired several new businesses including Ruchi Soya, Tata Tea, Redbus and Musafir.com while retaining the L’Oreal business.