MUMBAI: Food and lifestyle channel FoodFood has appointed former Freemantle Media India managing director SK 'Raj' Barua as its CEO.

Though no formal announcement has been made, an industry source has confirmed the report.

Barua has more than two decades of experience in the broadcasting business, starting out with Discovery Communications India where he was VP finance from 1995-2007 and then elevated to CFO- Asia Pacific which he served from 2007 to 2009.

He joined Fremantle Media India in August 2009 where he was part of the start up team, which successfully got it going after a couple of false starts prior to that. It was under his watch that Fremantle Media India got shows like Indian Idol, India's Got Talent, X Factor, among others off the ground.