MUMBAI: The past week saw as many as five new releases, all sans face value and due promotions. Of the lot, the only one to show some figures for its three day run is Warning 3D/2D. The film has collected Rs 2.60 crore.
The other four releases, Maazii, Raqt - A Rishta, Prague and Supermodel have all bombed badly leaving no trace.
Phata Poster Nikhla Hero, starring Shahid Kapoor and Ileana D‘Cruz, will fail to recoup its investment from the box office with the film’s lack of public appreciation showing starkly on its collection figures. The film has collected Rs 28.5 crore in its first week.
The Lunch Box, starring Irrfan Khan, Nawazuddin Siddiqui and Nimrat Kaur, which had opened with first day collections barely crossing Rs 1 crore, has earned much appreciation translating into revenues as the film ended its first week with figures of Rs 10.25 crore.
Grand Masti is the only film doing well its off-colour humour notwithstanding. The film which did excellent in its first week, has maintained well even in its second week by adding Rs 17.9 crore and taking its total to Rs 82.6 crore.
Shuddh Desi Romance has collected Rs 1.2 crore in its third week thus taking its three week tally to Rs 46.45 crore.