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Mumbai: The hugely popular game show "Kaun Banega Crorepati" is soon to have a Marathi sister version in "Kon Hoeel Marathi Crorepati". Hosted by the ever endearing and loved Marathi entertainment personality Mr. Sachin Khedekar, the show produced by Big Synergy, is to air Mondays to Thursdays at 21:00 hrs starting May 6th, on the Marathi General Entertainment Channel (GEC), ETV Marathi. The mission of the show would be to empower the Marathi Manoos with the right to change their fate through sheer knowledge and education.
To match up to the pomp and glory of the original "Kaun Banega Crorepati", ETV Marathi for "Kon Hoeel Marathi Crorepati", required a grand promotional exercise. The mandate for the same was given to none other than RW Promotions Pvt. Ltd. India?s biggest rural marketing and BTL activations agency.
RW Promotions Pvt. Ltd. came up with the idea of conducting a van activation. Three branded vans are to be taken across the length and breadth of Maharashtra for a period of one month, along with an emcee. The plan is to attract crowds and increase the anticipation for the show. The emcee would play a mini version of the game with the crowds gathered outside the van thereby giving the crowds a chance to experience being in the hot seat. The participants would also get free merchandise. The vans were inaugurated by Mr. Sachin Khedekar himself.
Commenting on the tie up with RW Promotions Pvt. Ltd. Anuj Poddar - Executive Vice President & Business Head - Regional Channels, Viacom18 in partnership with ETV, said "Kon Hoeel Marathi Crorepati" gives the Marathi manoos a chance to redefine his life basis the power of his knowledge. This initiative was undertaken to engage with our viewers and to give them a chance to not just watch the game virtually, but to play it and experience the hot seat as well. We are very happy to be having RW Promotions execute this effectively for us."
As part of the promotions, the vans open into a stage which would be exactly like the game show set, complete with the hot seat and monitor screens. The vans would be parked in prominent locations like a market place, garden or a crowded area. The emcee would be making announcements letting people know about the vans? entry into their town. Tin plate branding at locations where maximum visibility is expected would also be made use of.
Mr. Venkatesh Srinivasan, Director, RW Promotions Pvt. Ltd. further added saying, "The show is very close to my heart. Kon Hoeel Marathi Crorepati will give an opportunity to all Marathi people to change their fate. Mr Sachin Khedekar is a well renowned and most loved personality in Marathi cinema and he being the host of the show will definitely attract people to participate and follow the show."
ETV Marathi is hoping that the show will be a great success just like the promotional activities are likely to be.
