BENGALURU: Latching onto the IPL fever, global sport lifestyle brand Puma launched Puma Cricket Studio, a five-episode series featuring two cricketers in each episode. The below-the-line (BTL) promotional sessions are to be held at Puma stores in key cities every week during the IPL.

Puma says that the sessions will be no holds barred, each cricketer gets a chance to ‘bowl an over‘ of questions to each other - from irreverent questions about their team-mates to imitations ,and of course, a few cricketing nuggets. The video content will be made available on the brand‘s YouTube and social media channels after each event.

Premiering the series, Puma Cricket Studio was launched with Yuvraj Singh who is a Puma brand ambassador and Adam Gilchrist, on 6 April at the Puma Store in Aundh, Pune. The Yuvi-Gilly episode which has already been done is about six minutes long.