VARCA: Day two of Goafest 2013 saw Interface Business Solutions emerge as the sole Grand Prix winner at this year‘s Creative Abbys. The agency took away the top honours for the World‘s first CRM powered personalised web banner it created for TATA Docomo in the Digital category of the Creative Abbys.

The winners of the Digital, Direct and Design categories of the CreartiveAbbys were announced on 5 April at Zuri White Sands in Varca, Goa where the annual ad fest is being held. A total of 104 metals were awarded across the three categories - 46 in digital, 15 in direct and 43 in the design category.

The digital category saw 46 entries take away metals which included one grand prix, four gold, 11 silver and 30 bronze Abbys.

Hungama Digital was the forerunner in this category with a total of eight metal wins to brag about. The outfit which was recently acquired by JWT took home two gold, two silver and four bronze metals. The gold wins came for its work on the Mahindra Quanto and Mahindra XUV500 brands.

BC WebWise and Thmbstrk won one gold each for their campaigns created for Sunsilk and Axis Bank respectively.

Webchutney won five metals in the category - three silver (for work on Bacardi India,Mohan Music Palace and desimartini.com) and two bronze (for work on Bajaj Auto and desimartini.com). Other winners included Creativeland Asia, Grey Worldwide, Iprospect India, Scarecrow Communications, Contract Advertising and Ignitee Digital Services.

In the design category, seven gold Abbys were awarded - three each to McCann World Group and XOX Designs and one to Leo Burnett. McCann won the metals creating Dish TV‘s Learnings campaign (in the poster category and the craft in design category) and Young Presidents Organisation‘s The Lighter Side of Heavy Weights campaign (in the best design in direct mail category). XOX Designs snagged the gold for its campaigns Confessions of a Typoholic (in book/diaries category and the craft of design category) and Creative Beings (in book/diaries category) for Paaper by Kyoorious. Leo Burnett‘s gold came for its work on Reflection of Music (installation) for MTV‘s Coke Studio in the environment design category.

Fourteen silver Abbys were given out and 32 entries won Bronze Abbys. Taproot India won three bronze metals in the design category while JWT won six metals (four bronze and two silver) and Leo Burnett took home five metals apart form the gold (four silver and one bronze). Other agencies to win metals ion the category include Publicis Communications, Creativeland Asia, Umbrealla Design, Dentsu India Group, Grey Worldwide, Happy, DDB Mudra Group, andideas@work advertising.

In the direct category, a total of 15metals were awarded which include two gold, four silver and nine bronze. McCann and Publicis Communications won a gold each. The former won the metal for the Cross Connection 1,3 campaign it created for Big CBS Spark in the direct response mobile marketing category while the latter won it for its campaign for Park Avenue Beer Shampoo in the direct response digital category.

Silver winners included McCann (two silver metals in the direct response radio category), Taproot (in the direct response TV category) and Creativeland Asia (in the direct response digital category). Other winners in the category were BBDO Proximity and JWT.