MUMBAI: Zee New Media, the digital media arm of Zeel, is slowly and steadily building its over-the-top (OTT) platform Ditto TV. Close on the heels of adding ETV network channels, Ditto TV has strengthened its regional offering by inking a strategic alliance with Raj Television adding the latter‘s bouquet of channels to its regional pack.

The alliance will now enable Ditto TV to stream live TV content from Raj TV Network to avid viewers of South Indian language channels on their mobiles, PCs and tablets. Raj TV Network‘s bouquet includes channels across genres like GECs, News and Music comprising channels like Raj TV, Raj Digital Plus, Raj Music, Raj Musix and Raj News 24X7.

Commenting on the partnership, Zeel Business Head - New Media Vishal Malhotra said, "Our partnership with Raj TV is of strategic importance to Ditto TV as it will help us strengthen our foothold in the southern markets that we have already penetrated through the ETV range of channels. More importantly, with the enhanced channels offering on the Ditto TV platform, we are delighted to have reached out to the hearts of Indians from around the world, who yearn for such content."

Raj TV Distribution Director M. Rajrathinam said, "With the evolution of technology, we need to keep pace with the demands of our New Age Viewer, who prefers to view content not only at his convenience, but also at the place of his choosing. Our partnership with Ditto TV offers us the right choice for us to reach out to this viewer. The partnership will also help us accelerate our business beyond our audience base in southern India, to national and global markets."

The partnership with Raj TV is in addition to the associations Ditto TV already has in place with other leading content providers such as IndiaCast, Multi Screen Media (MSM), Sri Adhikari Brothers (SB), TV Today Network and BBC.