MUMBAI: Star India has launched its Hindi general entertainment channel (GEC) Star Plus on BSkyB‘s online television service Sky Go from 28 March.

Star Plus is the first Asian television channel to launch on the Sky Go platform that allows Sky TV customers to watch live TV on the move on laptops, tablets, PCs, Macs and smartphones.

The launch of Star Plus on Sky Go means Sky customers can watch their favourite shows on Star Plus across a range of devices, in line with their subscription.

Star UK & Europe Senior Vice President Yeshpal Sharma says, "With the launch of Star Plus on Sky Go, we are extremely pleased to offer our viewers yet another unmatched and exciting viewing experience to enjoy the best of Asian television entertainment- anywhere in the UK, anytime, on the go."

Sky‘s Director of TV Products Luke Bradley-Jones commented, "Sky Go continues to offer Sky customers even more value by being able to access even more shows across a range of devices. The service is currently enjoyed by over 3 million customers and we will continue to bring even more content to customers as part of our continued commitment to offer people the best TV, and the best ways to watch."