MUMBAI: IndiaCast Media Distribution, a joint venture between TV18 and Viacom18, has appointed Amit Dhanuka as senior vice president for their international business division.

Based in Mumbai, Dhanuka will oversee Asia Pacific business, international syndication, outbound ad sales as well as content and commercial affairs.

Prior to joining IndiaCast, Dhanuka was with Videocon D2H where he drove the content strategy, packaging and VAS. He comes with over 12 years of experience in media and entertainment. He has also worked with Sony Pictures Television International, E- City and the Zee Group.

IndiaCast COO Gaurav Gandhi said, “We are delighted to have Amit on board with us. Given his diverse experience both on the content and commercial side in media and broadcast, we are confident that he will play a very key role as we take our international business to the next level.”

Dhanuka said, "IndiaCast has made a tremendous mark since its launch and I hope to build on that. I look forward to working with the team and bring in a new perspective for the growth of this fast growing organisation.”