MUMBAI: Nokia India has unveiled the first look of its app reality TV show, ‘Nokia Lumia Your Wish Is My App’, an initiative that was launched in association with NDTV that gave consumers the opportunity to submit mobile app ideas that have the potential to be developed into successful apps for the Windows Phone Store.

Since the announcement in December, the initiative has received 35,000 + app ideas from consumers and enthusiasts across India, the company revealed.

As part of this campaign, the top 42 shortlisted consumers with the most exciting apps suggestions would be called in to participate in the world’s first app reality show and stand a chance to win Rs 1 million. The full tech-auctioned 9 episode reality show will be aired on NDTV starting 9 February and will see consumers present their ideas in front of the esteemed panel of judges.

Nokia also unveiled the fifth judge of the show -- Bollywood actress and youth icon, Kalki Koechlin, who joins Rajiv Makhni, NDTV Managing Editor & Tech Guru, Vishal Gondal, Managing Director-Digital, DisneyUTV, Raj Chinai, Venture Capitalist & Co-Founder, Harvard Business School Alumni Angels, and Vikas Khanna, New York based Michelin Starred Celebrity Chef.

Nokia India Director - Developer Experience Gerard Rego said, "We have received several app ideas that aim to enable a wide range of experiences. We noticed that the ideas were around topics that mattered most to people in their daily lives -- women security, productivity, grooming, food, health & well being. One could literally feel the pulse of the nation by going through these ideas.”

In addition to the grand prize of Rs 1 million, the runner up will be presented with Rs 500,000 and Rs 200,000 each and three lucky winners will stand a chance to win the new amazing Nokia Lumia 920. The winners will be judged on the basis of parameters such as the originality of the idea, relevance of the app, potential for the revenue and the practicality of the app.