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indiantelevision.com Team
Mumbai: Big CBS Love is all set to air the 12th season of the singing reality show ?American Idol?, concurrent with the US.
American Idol season 12 will premiere on 18 January and will air every Friday and Saturday at 9 pm.
To be hosted by Ryan Seacrest, the show will be judged by Mariah Carey, Nicki Minaj, Keith Urban and Randy Jackson.
Big CBS business head Anand Chakravarthy said, ?Staying true to our promise of providing the latest and hottest content to our viewers, we are really excited to present viewers with the unique opportunity to watch American Idol Season 12 concurrent with the US. Keeping in mind the current scenario post-DAS, the show will reach a larger audience base across consumer segments, while simultaneously offering marketers an excellent platform to reach out to their target audiences.?
The latest season of American Idol will witness a re-jig with small-towners being able to be a part of the show through the ?AI Small Town Audition Bus Tour? which will visit 10 small towns in USA.
The season will go digital with the ?Nominate An Idol? Program which enables friends and family members to secretly nominate introverted singer hopefuls through a video helping them proceed to the next round.
Big CBS Love is promoting American Idol Season 12 heavily through a 360-degree marketing campaign which reaches out to audiences through multiple touch-points like print, radio, electronic, OOH and digital mediums.
The channel will also host an online talent hunt for aspiring singers called ?Love To Sing? with Talenthouse.com which will allow fans from across the country to be a part of the American Idol experience. The winner of the ?Love to Sing? contest will get the unique opportunity to witness American Idol Live in Los Angeles, USA.
