MUMBAI: WATMedia has announced its annual event, WATSummit, that brings together eminent personalities to confer the evolving facets of social and digital industry.

In its third edition, the theme of WATSummit 2013 is ‘A New Era of Digital Marketing‘.

The annual summit that is scheduled to take place on 15 February in Mumbai will also host WAT Awards 2013, wherein, thought leaders of Web, Advertising and Technology will be awarded.

A panel of experts will be seen highlighting the prominence of social media with ‘Social Media Marketing - Making sense of jibber-jabber by brands‘. The evolution of ‘Digital Media Marketing - Can it build a brand on its own?‘ will be discussed by a panel comprising digital agencies and brands.

The summit will also bring to light the E-commerce industry and the upspring of mobile marketing with discussion on topics like ‘Ecommerce Market build brand V/S build business‘, ‘Mobile Marketing - Promises of reach V/S Actual Impact‘.

The final panel will be seen conferring the do‘s and don‘ts and the challenges of ‘Startup Marketing - Breaking the cluster and creating a Brand‘.

WATMedia founder and CEO, Rajiv Dingra said, "This year, at WATSummit 2013, we aim to emphasise on the new era of digital marketing. The medium has grown exceptionally over the past few years and brands and consumers across the world consider the digital medium a dominant tool. I am delighted with the participation of renowned speakers who will share their profound knowledge. With WATSummit 2013, our endeavor is to embark on a digitally successful journey."

The keynote speakers for the event include people like Suresh Reddy (Ybrant Digital chairman and CEO), and Neville Taraporewalla (Microsoft Corporation - country director, advertising and online).