MUMBAI: MSM Discovery, the distribution joint venture company between Multi Screen Media (MSM) and Discovery Communications, is strengthening its team as India‘s cable networks move from analogue to digital mode of delivery.

The company, which operates under TheOneAlliance brand, has appointed Rohit Arora as Senior Director - Business Development. Himanshu Dhoreliya was occupying this post earlier.

Arora, who was earlier with ESPN Star Sports, will be heading the direct-to-home (DTH) business of TheOneAlliance. He will report to MSM Discovery president Rajesh Kaul.

Confirming the new appointment Kaul said, "In this digitisation era, where the industry is evolving at a faster pace, Arora brings with him 12 years of rich and diverse experience in the industry at various levels and functions. He will be playing a significant role in providing strategic direction to the DTH business. I am confident that TheOneAlliance DTH business will scale new heights under his leadership and experience."

At ESPN Software India Limited (ESIL), Arora was Marketing Director looking after the trade related communications. He was closely associated with Affiliate Sales and strategy for both analogue and DTH businesses.

Arora, who had spent almost 12 years at ESIL, had joined the sports broadcasting company in 2000 as Area Sales Manager. He rose to the rank of Marketing Director in 2004, a position that he held till the time of quitting the company.

Along with MSM and Discovery channels, TheOneAlliance also distributes outside channels such as Headlines Today, Aaj Tak, Neo Prime and Neo Sports.