MUMBAI: The Maharashtra Tourism Development Corporation (MTDC) has empanelled 10 agencies on its creative roster. These include Concept Communication, JWT India, Network Advertising, MX Advertising, Mercantile Advertising, Adfactors, Graphics, Kautilya Multi Creations, Paramin Advertising and Ad Syndicate.

Two of the incumbent agencies are Beehive and WPP‘s O&M.

It is learnt that television will play a major role in the media mix. The Concept team has presented the media mix to MTDC along with scripts for the television campaign.

Concept Communication national creative director Rachanah Roy said, "Travel and nature are topics which set alight the creative spark in even the most boring and mundane person. And the various teams at Concept on the account are in a state of electric enthusiasm to work on the account."