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indiantelevision.com Team
MUMBAI: Big CBS Spark is all set to present a musical twist to Halloween with a show called ?Freaky Wacky?.
It is a one-hour special episode which will air on 31 October at 8 pm.
The show will feature a compilation of videos from artists like Pink, The Black Eyed Peas, Lady Gaga, Avicii and Aqua.
?Freaky Wacky? will also showcase some of the more bizarre costumed videos of recent times.
As a part of the marketing initiatives being undertaken, the channel will promote the show heavily via social media to engage the viewers - the youth. It will feature a special Freaky Wacky Video Playlist on Youtube along with sharing some Halloween content and songs coupled with pictures of wacky celebrity costumes on their Facebook page.
Big CBS Spark will also run a contest on Twitter using #WackyCostumes asking people the wackiest costume they would wear for Halloween.
The channel spokesperson said, "Even though Halloween has been celebrated across the world, the trend of celebrating this fun-filled day has caught up in India only recently. Freaky Wacky is a musical offering from Big CBS Spark which features a line-up of musical content that best captures the essence of Halloween. Keeping in tune with this, our digital campaign also focuses on engaging the youth via social platforms in order to amplify the Halloween celebrations."
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