MUMBAI: Bollywood superstar Salman Khan has launched his official Facebook page.

Using Facebook as his preferred platform to connect, Khan will treat his fans to exclusive personal pictures and a preview of his much-awaited upcoming chain of ‘Being Human‘ clothing stores.

Khan said, "To the many who asked me to join Facebook, lo main aa gaya. And to the few running fake sites, the party‘s over."

Khan‘s Facebook at http://www.facebook.com/BeingSalmanKhan will give his fans a chance to view exclusive movie content, behind the scenes footage, personal passions, as well as a flashback to his childhood from his private collection.