MUMBAI: Maxus India has won the media mandate of World Gold Council (WGC), the market development organisation of the gold industry.

WGC, the voice authority for gold, has now handed over the consolidated business to Maxus India following a multi-agency pitch which saw participation of the incumbent agencies, Maxus and Lintas.

Earlier, the business was divided between two agencies. Mudra was the AoR for traditional media while OMD was handling the digital duties.

The account size is pegged at around Rs 300-400 million.

Maxus India has recently won the media mandate of Wipro Consumer Care and Lighting, which it will be handling along with Lodestar UM.