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MUMBAI: The organization which is built from scratch without even a single global alignment has made some steady progress in their journey which goes well with the brand positioning statement - start from a different place.
Vizeum globally is spread across 55 countries and prides itself in offering consumer understanding and business solutions at a different level.
In India, Vizeum has been in the news on various new business acquisitions, talent induction and launch of their engagement planning solution which they termed as the process of talking ?with? the consumers in addition to passive ads that talk ?at? consumers.
Commenting on the Vizeum operation in India, said Ashish Bhasin, Chairman India and CEO South East Asia, Aegis Media ?It is indeed a proud moment for all of us at Aegis Media to see Vizeum grow into the size, stature, credibility and position it has managed to reach within a 3 year window. Starting from scratch, without any globally aligned business handed to them, it is creditable that Vizeum, today, contributes positively to the Aegis Media India profits. Vizeum clients just seem to love them. I congratulate Yesu (S Yesudas) on the extra ordinary leadership provided by him. I also congratulate each member of the Vizeum team on the wise career choice made by them. I wish Yesu and Vizeum all the very best as they scale further heights in time to come?
Explaining further on the mandate for Vizeum India, said S Yesudas, Managing Director ?We do not have any dreams to be the largest or among the largest media specialists in terms of financial size. But we really want to be known as a credible consultant who builds bridges of relevance with its clients?
He further added ?The genesis of the media business is aggregation. While a lot has changed on the consumer side and the media channel side, the aggregation process is something that?s still focused on by a lot of media specialists, creating savings/discounts and theoretical reach on plans delivered based on algorithms loaded on computer hard drives. We made an attempt to bring in some changes through our consumer and media environment understanding and focused on tangible solutions for clients keeping in mind their business eco system?.
Vizeum believe clients are their ambassadors. It is well corroborated going by their estimation of 30% of their last year revenue coming from pure referral businesses, where their existing clients have referred them to others. Clients do share this view.
Shivnath Thukral, Group President ? Corporate Branding and Strategic Initiatives, Essar Group said ?Vizeum rides the highs and lows of my organization, understanding the circumstances under which we operate. It is achieved through a complete understanding externally and internally. They think the way we think. They enmesh themselves in the work we do. They help meet our aspirations?
The views shared by Vivek Krishnani, Head of Marketing, Distribution and Syndication, Fox Star Studios India are no different. He says ?Vizeum came to us with an approach to help make a difference to our business and they did just that!! In an industry where logic of share of voice can be to outshout by increasing media spend and thereby being susceptible to wastage - With Vizeum?s help we have been able to optimize our spends and get more for less !! I admire their persuasiveness and the desire to do more which reinforces their partnership spirit and drive to achieve excellence!!?
Aditya Swamy, EVP & Business Head, MTV India also echoes the same sentiments ?Vizeum is an agency that focuses on finding a non traditional approach to a brief. Eager to show maximum bang for the buck, their recommendations are truly customized to meet the challenge at hand. Strategic partnerships, clutter breaking innovations and leveraging relationships have been some of their key strengths. I congratulate Yesu and his team for completing 3 action packed years in India and look forward to working together in the future too?
Rajesh Mani, GM- Marketing & Retail TI Cycles and BSA Motors (Murugappa Group) said ? The decision to move to Vizeum was much deliberated upon at our end after they made their pitch which impressed us. It is a two year old relationship now and the comfort with them has only grown. Their team as well as the top leadership stay involved in our business as our own team gives us great comfort. We wish them the very best ?
An elated Yesudas, who as the leader of the business has all the right reason to be so, sums up ?We are very fortunate to have the set of dedicated members of our team engaging with our clients in as selfless a manner as possible. I take this opportunity to thank my lieutenants for being there with me. It is also time to thank each of our clients for trusting us and giving us an opportunity. I would like to tell each of them -we will just be there by your side!!?
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