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Mumbai: Carat Fresh Integrated, an integrated experiential marketing agency from the Aegis Media group completes three years of operation in India on 21st May ?12. The agency which started 3 years back as a modest eight people team has since grown leaps and bounds. Carat Fresh Integrated has extended its presence to Delhi, Bengaluru and Chennai apart from Mumbai and has further plans of expansion in Ahmedabad and Kolkata as well. With the India chapter already in place, the agency is now aiming for international presence.
Commenting on the same, Ashish Bhasin, Chairman India & CEO South East Asia Aegis Media, said ?Carat Fresh Integrated has become an essential part of the Aegis Media offering. It has completely integrated its experiential marketing portfolio in India and is now aiming at further geographical expansion. ?
With focus on brand integration strategy, the agency has recently added verticals to further boost up its integrated service offering which includes brand promotions through activations and events, Rural Marketing and PR. Recently launched branded entertainment services add up to entertainment portfolio of the agency. With integration being the need of the hour, Carat Fresh Integrated has expanded its PR portfolio to provide one-stop solution to its clients. The agency is also setting up a dedicated rural marketing team in Mumbai as well as Delhi.
Commenting on the same, Sidharth Ghosh, Vice President, Carat Fresh Integrated said ?Carat Fresh has geared up to provide integrated experiential marketing solutions to clients including film integration & celebrity marketing services. Carat Fresh Integrated is also working with some of the best production houses in the country and will soon announce some of its upcoming film marketing projects.?
Carat Fresh Integrated is redefining industry standards by focusing on research as a tool to introduce science and logic to experiential marketing industry. The agency is investing on building research tools which will give further insights into efficient planning that will help clients further enhance their customer- brand engagement.
Commenting on the same, Sampath Shenoy, Vice President, Carat Fresh Integrated said ?Research is at the base of efficient planning and redefines how through- the- line communication can be utilized to give positive brand experience to the consumers. Our extensive experience with brands across the industries has inspired us to invest in research tools to give value-add to our clients.?
Carat Fresh Integrated has worked with some of the best brands across the industry in the last 3 years including Air Asia, Idea, Philips, Tata Chemicals, WHO, MVN University, Nunhems, AkzoNobel India (Dulux Paints), Siyaram?s, Triumph, Tilaknagar Industries, Tanishq, Voltas, Lipton, MAAC, Autodesk, Tanishq to name a few. On the PR front, Triumph, Siyaram?s, FRETTE, Loud Cloud Systems, Veev and designer Sejal Kanoi are some of the brands that came on board Carat Fresh Integrated this year.
The Aegis Media India group comprises Carat Fresh Integrated (Activation), Vizeum, Posterscope the global OOH sector leader, Brandscope, Hyperspace (Retail), PSI (Airports), Doosra (Creative), Carat, the world?s largest independent media communications specialist, Isobar, the global communications agency with digital at its heart and iProspect, the global leader in search and performance marketing.
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