MTV to launch Coke Studio@MTV Season 2 in July

Mumbai: MTV is launching the second season of its popular singing show Coke Studio@MTV in July.

In this season, the focus will be to showcase diversity and innovation through eight episodes, 12 producers and over 200 musicians.

As per the channel, the first season of CokeStudio@MTV had over 40 million viewers on MTV, seven lakh fans on Facebook, two million views on YouTube, 13,000 CDs and 15 live shows.

The first season of Coke Studio exemplified the melodious symphony of diverse genres of music ranging from famous Bollywood rhythms, traditional tunes and modern western to folk.

Says Coca-Cola India director ? Integrated marketing communications Wasim Basir, ?Season 2 promises to further amplify this magical experience for the music lovers by dwelling on ?pure? innovation to offer a musical concoction never heard before. Coke Studio is Coca-Cola?s unique point of view on music and an earnest endeavor to unite diverse musical genres, languages, artists and sounds, allowing the ?Happy? energy of Coca-Cola to bring people together. With the launch of the second season of Coke Studio in India, we continue with our quest to passionately refresh the world and ?Open Happiness? through the powerful platform of music."

Coke Studio@MTV Season 2 will see musicians from varied genres come together and collaborate to create original music.

The property will see independent, classical, folk EDM and popular artists combine their creative energies in a live performance. Every composition has been created exclusively for this project by experimental producers.

Says MTV India EVP and business head Aditya Swamy, ?Creating a platform to explore the many faces of music in India has been a truly rewarding experience for everyone involved and our desire is to bring India?s diverse music scene into the daily lives of young people. The most exciting part of this season is the making of over 40 original songs which has been a hugely creative and collaborative process."