MUMBAI: Comic Con India launches its own line of merchandise called ‘Comic Con India merchandise’ in India.
The USP of the merchandise is that it is humorous, quirky and comical.
Comic Con India has partnered with Buzzingaa.com and BombayMerch.com (web merchandisers) for the distribution of the merchandise. It is also be available in select stores in Delhi.
Comic Con India founder Jatin Varma said, “Looking at the kind of response we have received in Delhi and Mumbai from the mascots (Super Kudi, Wolver Anna and Wonder Bai); and comic characters that we created, we had no option but to come out with our own merchandise. There was a huge demand by audience and our aim is to let fans take home a piece of their experience.”
The plan is to expand to Mumbai, Bangalore, Calcutta, Chennai and other metros in the coming months. "We are starting with a limited number of products which range from mugs, posters, coasters and metal badges. We‘ll be expanding in to t-shirts and other accessories in the coming months. The products will be available pan India within next 12 months,” Varma said.
Buzzingaa.com co-founder Anish Beri added, "Buzzingaa has been associated with Comic Con India right since it had all began at Delhi and has since participated in all their events. We have seen Comic Con India grow and reach out to a till now virtually untapped market in India. We are quite excited once again to associate ourselves with the Comic Con India team and retail their merchandise."
Comic Con India has seen International brands like Walt Disney/Marvel promote their merchandise and movies in Comic Con Express Mumbai and second Comic Con India in Delhi.
Varma said, “Merchandise has been one of the main attractions at all our conventions, it contributes over 50 per cent of overall revenue at our conventions. For a lot of the publishing companies it is providing a lucrative revenue line. At second Comic Con India overall sales touched Rs 5 million, out of which approximately Rs 2.5 million of revenue was earned via merchandise.”
