Sony Music creates roadblock for Jannat 2 song on 24 March

MUMBAI: Sony Music is creating a roadblock for ?Tu Hi Mera? song from Vishesh Films? movie Jannat 2.

The song will take over the small screen as a roadblock strategy across youth and music channels including MTV, 9XM, UTV Bindaas, UTV Stars, Zing, ETC, MTunes, Zoom, B4U and E24.

The roadblock will be on 24 March between 8 pm and 8.30 pm.

Additionally, this initiative is being supported by a print campaign across leading publications in Mumbai, Delhi, Pune, Hyderabad, Lucknow, Kanpur, Ahmedabad and Baroda.

Sony Music Entertainment India marketing director Sanujeet Bhujabal said, "Post the success of Jannat, there is a lot of expectation riding on the music of Jannat 2. We, therefore, decided to create a roadblock wherein fans will get an opportunity to view ?Tu Hi Mera? from Jannat 2 across leading music and youth channels. We are confident that the music will be appreciated and will surely have people hooked on to it.?

Starring Emraan Hashmi and Esha Gupta, Jannat 2 is the sequel of the 2008 film Jannat. It is slated for a 4 May release.