MUMBAI: With the aim to widen its viewership and offer advertisers more targeted options, Bloomberg Television has announced a major investment in a separate, dedicated feed customised for audiences in Australia. The new offering will be available starting June.

Bloomberg Television leads the way in Australia as the most widely distributed business news service with more than 2.6 million households. Bloomberg Television is available on the largest pay TV platforms, Austar and Foxtel, as well as Fetch TV, Neighborhood Cable and Transact and TPG.

"This latest initiative continues Bloomberg‘s commitment of investing in important markets such as Australia. Our Australian feed will help us better serve our growing roster of advertising clients and open up opportunities for customized programming initiatives to build greater affinity with the local audience," said Bloomberg Television‘s Commercial Director for the Asia-Pacific region Gary Groenheim.