FremantleMedia acquires 'Recipe To Riches' format

MUMBAI: Television format creator and distributor FremantleMedia has announced the acquisition of the format and licensing rights to ?Recipe to Riches?.

The show, created by Temple Street Productions, is a new reality competition series that sees home cooks battle for a
cash prize and the chance to have their original recipe chosen and sold nationwide in a supermarket chain.

The show kicks off with a cross-country search where a panel of food experts choose finalists in a new food category each week. These categories can include anything from sweet puddings and pies, to cakes, appetizers, main courses, or sweet and savoury snacks. The top three finalists in each category fight for their recipes to be chosen as the category winner and awarded the weekly cash prize. The winning products are then immediately made available in grocery stores nationwide, allowing viewers to taste the products before they cast their vote to decide the ultimate Recipe to Riches champion.

FremantleMedia will roll the format out to international audiences through its worldwide network of production companies, and FME will represent the worldwide licensing rights to the brand (outside of Canada), working closely with the creative production teams to integrate retailers and sponsors into the show, create and launch products with retail partners and develop brand extensions through social media and live events to drive audience participation.

FremantleMedia director, global entertainment development Rob Clark said, "Recipe to Riches is a ground-breaking programme. For the viewer, it?s the first truly interactive food show; in Idols, you can buy and enjoy the music, in Recipe to Riches, the viewer can eat the winning recipe. What could be more satisfying? Sight, sound, smell and taste, all in one TV show. We?re delighted to have acquired Recipe to Riches and we are very much looking forward to bringing local versions of the show to audiences around the world."

FremantleMedia Enterprises? Global CEO David Ellender said, "We are incredibly excited about Recipe to Riches, which is the perfect format to plug in to FME?s global expertise and infrastructure, with huge commercial potential, particularly across sponsorship, consumer products, interactive and live events."