MUMBAI : IndusInd Media and Communications Ltd (IMCL), which runs the media business of Hinduja TMT including Incablenet, has appointed Samson Jesudas as its chief marketing and distribution officer, ahead of CAS (conditional access system). Jesudas moves in from Zee Turner where he was serving as assistant vice-president, looking after the western region.

In IMCL, Jesudas will be in charge of marketing and distribution of all products and service offerings of IMCL. This will include digital set-top boxes (STBs) in CAS areas and expansion of internet business to new cities. He will also evolve and execute different marketing schemes for all products and services.

IMCL is planning to add new channels through its STBs. Jesudas will look after media content and also liasion with ground distribution, broadcasters and content providers. He will also provide market intelligence support to identify and exploit growth opportunities while coordinating with finance, technical and customer care divisions.

Before joining Zee Turner, Jesudas was working in Pehla in the Middle East and in Star India‘s distribution team.