RBNL first to broadcast show simultaneously on TV and radio

MUMBAI: Reliance Broadcast Network Limited (RBNL) will be launching a show simultaneously on its FM radio and television channels, the first time that this has happened in India.

Titled ?Hasya Panchayat?, the special show with Hindi poet and humourist Surender Sharma will be broadcast on Big FM and Big Magic simultaneously.

The television series will first premiere on Big Magic from 13 February. The radio broadcast will start sometime around Holi festival, from which date it will be simultaneously broadcast on the TV channel as well.

The hasyakavi, popularly known as Sharmaji, will feature daily across 92.7 Big FM stations in Hindi speaking regions for an hour.

The comic artist will feature simultaneously on Big Magic?s daily show titled ?Hasya Panchayat? in a special segment, where he will present viewers with his hilarious take on different topics. People from the Hindi heartland of Uttar Pradesh, Madhya Pradesh, Bihar and Jharkhand will also get to watch shorter capsules featuring Sharmaji?s celebrated one-liners.

A company spokesperson said, "Few things in life can compare to the joy one gets in making someone laugh. We?re proud to bring a much-loved persona like Surender Sharma into the lives of our consumers and trust his wittiness will give us many reasons to laugh. This double treat on 92.7 Big FM and Big Magic will ensure people never miss out on the King of Kavi?s rib tickling humour."

The time slot of the show on both platforms is yet to be decided.